Most of us were never really taught how to tell what’s real online. We just got, “don’t believe everything you see,” and then got thrown into a feed full of clickbait, hot takes, and people trying to sell us something. So now everyone’s on high alert and nobody trusts anyone.
KiP isn’t here to be another “gotcha” fact-checker. It’s a source of sources for people who were never shown where real information lives in the first place.
Instead of telling you what to believe, KiP helps you learn how to:
see who’s actually behind a claim
tell the difference between vibes and real evidence
find peer-reviewed research and other reliable sources in plain language
The point isn’t to win arguments or pick sides. The point is to help you feel:
more grounded in reality
less overwhelmed by the noise
confident enough to say, “wait, I can look this up myself.”
Not Just a Fact Checker
Who is Kip?
KiP is me. KiP is you. KiP is anyone who’s ever thought,
“I should probably know this by now… but I have no idea where to even start.”
I made KiP a character on purpose, so you’re not just getting walls of text or a faceless “brand.” You’re learning with someone who feels calm, curious, and on your side.
KiP was designed to feel safe and trustworthy:
simple, soft shapes instead of sharp, intimidating visuals
open, readable facial expressions
a blue-leaning color palette, pulled from research linking blue with calm and trust
KiP shows up in short videos and how-tos that:
break down how to look things up
explain what makes a source solid (or sketchy)
share clear, grounded facts around popular debates
Behind the scenes, I’m constantly experimenting with different tones, hooks, and visuals—running A/B tests on what actually builds trust and engagement.
KiP is both:
a resource for anyone who feels lost in the noise, and
my living lab as I grow my skills in media, branding, and strategy.